How to write a product description with AI that does not sound like AI

Ask an AI assistant to 'write a product description for a cotton kurta' and you will get a pleasant paragraph that fits every cotton kurta ever made. The assistant has not seen your kurta. It fills the gap with the average of everything it has read. The cure is not a cleverer request. It is a brief.

Step 1: Collect the facts with the product in your hand

Write down what it is in one plain sentence, the material, the exact measurements, what is in the pack, how it is washed or used, and where it is made. Measure it yourself. Supplier sheets are often wrong, and a wrong size in a listing comes back as a return.

Step 2: Add the buyer's words

Open your WhatsApp and note the question you are asked most. Read ten reviews of similar products and copy the phrases that repeat. 'Does the colour fade?' and 'pockets that actually fit a phone' are worth more than any adjective you can think of.

Step 3: Build the ladder

For each feature write three things: the feature, the benefit in the buyer's words, and the proof you can show. Pre-washed cotton is the feature. 'Does not shrink after the first wash' is the benefit. Your before and after measurements are the proof. If you have no proof, mark it and keep that line out of the headline.

Step 4: Give the assistant a job, not a wish

Paste the facts and the ladder, then be exact about the output:

• two opening sentences that say what it is and who it is for;
• three short benefit paragraphs, each ending with its proof;
• a list of five plain facts;
• one closing line that answers the top question.

Add the rules: use only my facts, ask if something is missing, no superlatives, no invented reviews. That last instruction matters. Without it, assistants happily add a thread count you never mentioned.

Step 5: Reply twice, then check

The first draft is the most generic. Reply with 'shorter, and start with the size' and then 'write it as you would say it to a customer on a call'. Then read the result against the product. Every number should match something you measured.

What this looks like

Before: 'Elevate your wardrobe with this premium cotton kurta, perfect for every occasion.' After: 'A straight cotton kurta for long office days, pre-washed so it does not shrink, with two side pockets that hold a phone.' The second version has no praise in it at all. It has facts a buyer can use to decide.

If you want this as a repeatable system, Copycart's vault has the fact sheet, ladder and store page prompts ready to paste, along with a brief sheet to hold every SKU.