A first-week checklist for fixing your product copy

You do not fix three hundred listings in a week. You fix five properly, learn the routine, and then it gets quick. Here is a first week that fits around running the store.

Day 1: Set your ground rules

• Write five lines about your brand: what you sell, who buys, your voice in three words, your delivery and returns policy, and the claims you never make.
• Save them where you can paste them into any AI chat.

Day 2: Choose five products and collect

• Pick your five best sellers, or the five with the most views and fewest orders.
• For each, measure it, list what is in the pack, and note the question buyers ask most.
• Write down the proof you hold, or 'none yet'.

Day 3: Build the ladders

• For each feature, write the benefit in the buyer's words and the proof.
• Mark the one ladder that should lead for each product.
• List any photos or tests you need to create.

Day 4: Rewrite the pages

• Write a new store description and, if you sell on a marketplace, a new title and five bullets.
• Check every number against the product.
• Remove superlatives and any claim without proof. Publish.

Day 5: Write five ads for one product

• One angle each: the problem, the benefit with proof, an occasion, the main objection, how it is made.
• Log each ad with its angle so a result means something.
• Read the ad platform's policy for your category.

Day 6: Replace the default cart email

• Write three emails: a helpful reminder, an answer to the top doubt, a last courteous note.
• If customers opted in to WhatsApp, write two short messages with a way to stop.
• Leave discounts out of the first two messages.

Day 7: Check and plan

• Go through a checklist: facts, claims, offer wording, platform rules, opt-outs.
• Look at the calendar for the next festival that suits your category and note when to start preparing. Confirm its date for this year yourself.
• Choose the next ten products.

What to expect

The first product is slow, because you are learning what a complete brief looks like. By the fifth, most of the time goes on measuring and checking, which is where it should go. Copy is one of several things that affect sales, alongside price, photos and reviews, so give your changes a few weeks and note what you see.

Copycart packages this week into one system: the prompts for each day, a workbook with the brief sheet, flow planner, festival calendar and QA checklist, and a playbook that explains the method.